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Write conversion-focused landing page copy from a product brief

Generates specific, conversion-oriented landing page copy grounded in your actual product details, avoiding generic SaaS-template language.

Who should use this

Is this prompt for you?

  • Founders writing their own landing page copy without a copywriter
  • Developers who need real placeholder-quality copy while building a page, not lorem ipsum
  • Anyone rewriting a landing page that currently reads like generic template filler
The prompt

Copy this prompt

Prompt
Write landing page copy for the following product. Ground everything in the specifics I give you — do not produce generic SaaS-template language.

Product: [describe what it actually does, in your own words]
Target audience: [be specific — role, company size, or situation, not "everyone"]
The single biggest problem this solves: [one sentence]
What makes it different from alternatives: [one or two real differentiators — not "easy to use" or "powerful"]
Tone: [e.g. direct and technical, friendly and encouraging, confident and bold]
Primary call to action: [e.g. "Start free trial", "Book a demo", "Join the waitlist"]

Write:
1. Three headline options (under 10 words each) that lead with the specific problem or outcome, not the product category
2. A one-sentence subheadline for each headline that adds a concrete detail
3. Three to six feature/benefit blocks, each with a short title and 1-2 sentences — every one should map to a real capability I described, not an invented one
4. A short "why we built this" or differentiation paragraph grounded in the real differentiators above
5. Five FAQ questions a skeptical prospect would actually ask, with honest, specific answers (including a fair answer to an objection, not just favorable questions)
6. Two CTA button microcopy options for the primary action

Rules: no fabricated statistics or customer counts, no invented testimonials or company names, no claims of partnerships unless I've told you one exists. If you don't have enough detail to write something specific, ask me rather than inventing a generic-sounding detail to fill the gap.

Works well with Claude Code, Cursor and Gemini.

How to use it

Getting the best result

  1. 1Give real, specific product details — the more concrete your input, the less generic the output
  2. 2Pick the headline option that's most specific to your actual differentiator, not the safest-sounding one
  3. 3Answer the FAQ objection question honestly yourself if the AI's draft answer feels too soft
  4. 4Never let it fill gaps with invented statistics or testimonials — provide the real detail or leave it as a placeholder
Expected result

What you should get back

  • Multiple headline and subheadline options grounded in your actual product and audience
  • Feature copy that maps only to capabilities you actually described
  • Honest FAQ answers including at least one real objection, not only favorable questions
  • No fabricated statistics, testimonials, or partnership claims
Tips

Get more out of this prompt

  • The differentiator you provide matters more than any other input — vague differentiators produce vague copy every time
  • Ask for copy in your specific brand voice by giving 2-3 adjectives plus an example sentence you like
  • Use this alongside the Next.js website prompt: generate structure first, then copy, then merge them
Common mistakes

What to watch out for

  • Giving vague product descriptions and audience definitions, then being surprised the copy reads generically
  • Accepting an invented statistic or customer count instead of insisting on a placeholder
  • Skipping the honest-objection FAQ answer and only including questions that make the product look good

Ready to put this prompt to work?

Pair it with an AI coding tool and a real project, then ship something this week.